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Carrie Forde

Carrie in a yellow ball pit

My background in business analysis has equipped me with a unique set of skills that allows me to understand the business impact of our features. Before implementation begins, I work with product management to understand the hypothesis (e.g. decrease in drop-off at point x), how we'll be tracking metrics, and the definition of success. Teasing out this information ensures we're tracking feature performance from day one, and helps fight shiny object syndrome. 🙃

I currently work at Freedom Financial Network where I deliver front end features for Lendage's platform and consumer experience.

I reach for these technologies on a daily basis:

  • Typescript
  • React
  • HTML
  • CSS (& Sass)
  • Git
  • Firebase


Senior Software Engineer @ Freedom Financial Network

San Mateo, CAJune 2018 - Present

Lead architecture and development of company WordPress properties, while working to improve site performance metrics. Develop sophisticated templates and features using JavaScript (including React), Sass, and PHP. Responsible for technical SEO on

  • Migrated advertorial pages to WordPress from a static site improving speed index of pages by 283%
  • Won Best Value to the Business award during company hackathon by extending current online application to help clients enroll in the program online
  • Drove early adoption of new WordPress editing experience, implementing usage six months before release into WordPress Core